Niederdeppe, J., Avery, R. J., & Miller, E. N. (2017). Alcohol control PSAs and drunk-driving fatalities in the United States, 1996-2010. Preventive Medicine, 99, 320-325.
Niederdeppe, J., Avery, R. J., & Miller, E. N. (2017). Appeals used in anti-alcohol and drunk driving public service announcements in the US, 1995-2010. American Journal of Health Promotion. doi: 10.1177/0890117117706422
Niederdeppe, J., Kellogg, M., Skurka, C., & Avery, R. J. (2017). Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002. Tobacco Control. doi: 10.1136/tobaccocontrol-2016-053506
Niederdeppe, J. (2016). Meeting the challenges of measuring communication exposure in the digital age. Communication Methods & Measures, 10(2-3), 170-172.
Niederdeppe, J., Byrne, S., Avery, R. J., & Siam, T. (2016). Variation in state use of anti-tobacco message themes predicts youth smoking prevalence in the United States, 1999-2005. Tobacco Control, 25(1), 25:101-107.
Niederdeppe, J. (2014). Conceptual, empirical, and practical issues in developing valid measures of media campaign exposure. Communication Methods and Measures, 8(2), 138-161.
Byrne, S., Katz, S., Mathios, A., & Niederdeppe, J. (2014). Do the ends justify the means? A test of alternatives to the FDA proposed cigarette warning labels. Health Communication, 30(7), 680-693.
Kim, S. J. & Niederdeppe, J. (2014). Emotional expressions in antismoking television advertisements: Consequences of anger and sadness framing on pathways to persuasion. Journal of Health Communication, 19(6), 692-709.
Niederdeppe, J., Farrelly, M. C., Nonnemaker, J., Davis, K. C &, Wagner, L. (2011). Socioeconomic variation in response to campaign advertisements to promote smoking cessation. Social Science and Medicine, 72, 773-780.
Vallone, D., Niederdeppe, J., Richardson, A., Patwardhan, P., Niaura, R., & Cullen, J. (2011). A national mass media smoking cessation campaign: Effects by race/ethnicity and education. American Journal of Health Promotion, 25(5), S38-S50.
Thrasher, J., Huang, L., Perez, R., Niederdeppe, J., Santillan, E. A., & Alday, J. (2011). Evaluation of a social marketing campaign to support Mexico City’s comprehensive smoke-free law. American Journal of Public Health, 101(2), 328-335.
Davis, K. C., Crankshaw, E., Farrelly, M. C., Niederdeppe, J., & Watson, K. (2011). The impact of state tobacco control program funding cuts on teens’ exposure to tobacco control interventions: Evidence from Florida. American Journal of Health Promotion, 25(3), 176-185.
Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Media strategies to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now? Social Science and Medicine, 67, 1343-1355.
Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Critical steps in building the evidence base regarding media campaign effects on disadvantaged populations: A response to Fagan. Social Science and Medicine, 67, 1359-1360.
Niederdeppe, J., Davis, K. C., Farrelly, M.C, & Yarsevich, J. (2007). Stylistic features, need for sensation, and confirmed recall of national smoking prevention advertisements. Journal of Communication, 57, 272-292.
Niederdeppe, J., Farrelly, M.C., Wenter, D., Thomas, K., & Weitzencamp, D. (2007). Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research, 34, 382-405.
Niederdeppe, J. (2005). Syntactic indeterminacy, message sensation value-enhancing features, and message processing in the context of tobacco countermarketing advertisements. Communication Monographs, 72, 324-344.
Niederdeppe, J., Hersey, J.C., Farrelly, M.C., Haviland, M.L., & Healton, C.G. (2005). Comparing adolescent reactions to national tobacco countermarketing advertisements using Web TV. Social Marketing Quarterly, 5, 3-18.
Hersey, J.C., Niederdeppe, J., Ng, S.W., Mowery, P., Farrelly, M.C., & Messeri, P. (2005). How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking. Tobacco Control, 14, 377-383.
Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Holden, D., & Haviland, M.L. (2005). The theory of the truth: How counter-industry media campaigns affect smoking behavior among teens. Health Psychology, 24, 22-31.
Niederdeppe, J., Farrelly, M.C., & Haviland, M.L. (2004). Confirming “truth”: More evidence of a successful tobacco countermarketing campaign in Florida. American Journal of Public Health, 94, 255-257.
Niederdeppe, J., Lindsey, D., Girlando, M., Ulasevich, A., and Farrelly, M.C. (2003). Exposure to Pro-Tobacco Messages among Teens and Young Adults: Results from Three National Surveys. Washington, DC: American Legacy Foundation, November 2003.
Thrasher, J.F., Niederdeppe, J., Farrelly, M.C., Davis, K.C., Ribisl, K.M., & Haviland, M.L. (2004). The impact of anti-tobacco industry prevention messages in tobacco producing regions: Evidence from the US truth campaign. Tobacco Control, 13, 283-288.
Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Holden, D., Farrelly, M.C., & Haviland, M.L. (2003). The effects of state counter-industry media campaigns on beliefs, attitudes, and smoking status among teens and young adults. Preventive Medicine, 37, 544-552.