Lee, J. G., Landrine, H., Martin, R. J., Matthews, D. D., Averett, P. E., & Niederdeppe, J. (2017). Focusing on the size, extent, or pervasiveness of disparities in health campaigns may backfire. American Journal of Public Health.
Niederdeppe, J., Farrelly, M. C., Nonnemaker, J., Davis, K. C &, Wagner, L. (2011). Socioeconomic variation in response to campaign advertisements to promote smoking cessation. Social Science and Medicine, 72, 773-780.
Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Media strategies to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now? Social Science and Medicine, 67, 1343-1355.
Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Critical steps in building the evidence base regarding media campaign effects on disadvantaged populations: A response to Fagan. Social Science and Medicine, 67, 1359-1360.
Niederdeppe, J., Bu, L., Borah, P., Kindig, D., & Robert, S. (2008). Message design strategies to raise public awareness of social determinants of health and population health disparities. The Milbank Quarterly, 86, 481-513.
Niederdeppe, J., Fiore, M. C., Baker, T., & Smith, S. S. (2008). Smoking cessation media campaigns and their effectiveness among socioeconomically advantaged and disadvantaged populations. American Journal of Public Health, 98, 916-924.