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Research – Chronological


  • Niederdeppe, J. Kemp, D., Jesch, E., Scolere, L., Greiner Safi, A., Porticella, N. A., Avery, R., Dorf, M., Mathios, A., & Byrne, S. (2019). Using warning labels to counter effects of social cues and brand imagery in cigarette advertising. Health Education Research, 34(1), 39-49.
  • Gollust, S. E., Fowler, E. F., & Niederdeppe, J. (2019). Television news coverage of public health issues and implications for public health policy and practice. Annual Review of Public Health, 40, 10.1146/annurev-publhealth-040218-044017
  • Skurka, C., Kalaji, M., Byrne, S., Kemp, D., Greiner Safi, A., Dorf, M., Mathios, A., Avery, R., & Niederdeppe, J. (2019). Independent or synergistic? Effects of varying size and using pictorial images in tobacco health warning labels. Drug Use and Dependence.
  • Byrne, S., Greiner Safi, A., Kemp, D., Skurka, C., Davydova, Y., Scolere, L., Mathios, A., Avery, R., Dorf, M., Steinhardt, J., & Niederdeppe, J. (2019). Effects of varying color, imagery and text of cigarette package warning labels among socioeconomically disadvantaged middle school youth and adult smokers. Health Communication, 34(3), 306-316.
  • Robbins, R., & Niederdeppe, J. (2019). Testing the role of narrative and gain-loss framing in messages to promote sleep hygiene among high school students. Journal of Health Communication.
  • Barry, C. L., Sherman, S., Stone, E., Kennedy-Hendricks, A., Niederdeppe, J., Linden, S. & McGinty, E. E., (2019). Arguments supporting and opposing legalization of safe consumption sites to reduce opioid overdose deaths. International Journal of Drug Policy, 63, 18-22.
  • Connelly, N. A., Lauber, T. B., McCann, P. J., Niederdeppe, J., & Knuth, B. A. (2019). Estimated exposure to mercury from fish consumption among women anglers of childbearing age in the Great Lakes region. Environmental Research, 171, 11-17.


  • Niederdeppe, J., Connelly, N., Lauber, B., & Knuth, B. A. (2018). Effects of a personal narrative in messages designed to promote healthy fish consumption among women of childbearing age. Health Communication. doi: 10.1080/10410236.2018.1437526
  • Niederdeppe, J., & Kemp, D. (2018). Ignoring theory and evidence: Commentary on Kok et al., 2018. Health Psychology Review, 12(2), 136-139.
  • Niederdeppe, J., Kellogg, M., Skurka, C., & Avery, R. J. (2018). Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002. Tobacco Control, 27(2), 177-184.
  • Niederdeppe, J., Avery, R. J., & Miller, E. N. (2018). Theoretical foundations of appeals used in alcohol-abuse and drunk-driving public service announcements in the United States, 1995-2010. American Journal of Health Promotion, 32(4), 887-896.
  • Skurka, C., Niederdeppe, J., Romero, R., & Acup, D. (2018). Pathways of influence in emotional appeals: Benefits and tradeoffs of using fear or humor to promote climate change activism and risk perceptions. Journal of Communication, 68(1), 169-193.
  • Skurka, C., Byrne, S., Davydova, J., Kemp, D., Greiner Safi, A., Avery, R., Dorf, M., Mathios, A., & Niederdeppe, J. (2018). Testing competing explanations for graphic warning label effects among adult smokers and non-smoking youth. Social Science and Medicine, 211, 294-303.
  • Skurka, C., Byrne, S., Thrasher, J. T., Greiner Safi, A., Kemp, D., Davydova, Y., Avery, R., Dorf, M., Mathios, A., Scolere, L., & Niederdeppe, J. (2018). Effects of 30% and 50% cigarette pack graphic warning label size on visual attention, negative affect, quit intentions and smoking susceptibility among disadvantaged populations in the United States. Nicotine & Tobacco Research, 20(7), 859-866.
  • Byrne, S., Kalaji, M., & Niederdeppe, J. (2018). Does visual attention to graphic warning labels on cigarette packs predict key outcomes? A large-scale eye tracking study among youth and low-income smokers. Tobacco Regulatory Science, 4(6), 18-37.
  • Dixon, H., Scully, M., Wakefield, M., Kelly, B., Pettigrew, S., Chapman, K., & Niederdeppe, J. (2018). The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: A randomized controlled trial. BMC Public Health, 18, 1399.
  • Lambert, V., Ferguson, S. G., Niederdeppe, J., Hammond, D., & Thrasher, J. F. (2018). Exploring the impact of efficacy messages on cessation-related outcomes through ecological momentary assessment. Tobacco Induced Diseases, 16(September):44. doi: 10.18332/tid/94460
  • Holl, K., Schuldt, J. P., & Niederdeppe, J. (2018). Does question wording predict support for the Affordable Care Act? An analysis of polls during the implementation period, 2010-2016. Health Communication, 33(7), 816-823.
  • Fernan, C., Schuldt, J. P., & Niederdeppe, J. (2017). Health halo effects from product titles and nutrient content claims in the context of “protein” bars. Health Communication, 33, 1425-1433.
  • Rainone, N., Oodal, R., & Niederdeppe, J. (2018). The (surprising) impact of televised antidepressant direct-to-consumer advertising on the stigmatization of mental illness. Community Mental Health Journal, 54(3), 267-275.
  • McGinty, E. E., Barry, C. L., Stone, E., Niederdeppe, J., Kennedy-Hendricks, A., Linden, S. & Sherman, S. (2018). Public support for safe consumption sites and syringe services programs to combat the opioid epidemic. Preventive Medicine, 111, 73-77.
  • Thrasher, J. F., Brewer, N. T., Niederdeppe, J., Peters, E., Strasser, A. A., Grana, R., & Kaufman, A. R. (2018). Advancing tobacco product warning labels research methods and theory: A summary of a grantee meeting held by the US National Cancer Institute. Nicotine & Tobacco Research. doi: 10.1093/ntr/nty017/4850592
  • Gollust, S. E., Wilcock, A., Fowler, E. F., Barry, C. L., Niederdeppe, J., Baum, L., & Karaca-Mandic, P. (2018). TV advertising volumes were associated with individuals’ health insurance marketplace shopping and enrollment. Health Affairs, 37(6), 956-963.
  • Barry, C. L., Bandara, S., Arnold, K., Pintor, J., Baum, L., Fowler, E. F, Niederdeppe, J., Karaca-Mandic, P., & Gollust, S. E. (2018). Assessing the content of television health insurance advertising during three open enrollment periods of the ACA. Journal of Health Politics, Policy & Law, 43(6), 961-989.
  • Lauber, T. B., Connelly, N. A., Niederdeppe, J., & Knuth, B. A. (2018). Effects of an advisory brochure on fish consumption of urban anglers in the Great Lakes region. Risk Analysis, 38(7), 1405-1421.
  • Connelly, N. A., Lauber, T. B., Niederdeppe, J., & Knuth, B. A. (2018). Using a web-based diary method to estimate risks and benefits from fish consumption. Risk Analysis, 38(6), 1116-1127.


  • Niederdeppe, J., Avery, R. J., & Miller, E. N. (2017). Alcohol control PSAs and drunk-driving fatalities in the United States, 1996-2010. Preventive Medicine, 99, 320-325.
  • Niederdeppe, J., Avery, R. J., Kellogg, M., & Mathios, A. (2017). Mixed messages, mixed outcomes: Exposure to direct-to-consumer pharmaceutical advertising for statin drugs is associated with more frequent visits to fast food restaurants and exercise. Health Communication, 32, 845-856.
  • Dahlstrom, M., Niederdeppe, J., Gao, L. & Zhu, X. (2017). Operational and conceptual trends in narrative persuasion research: Comparing health and non-health related contexts. International Journal of Communication, 11, 4865-4885.
  • Scully, M., Brennan, E., Durkin, S., Dixon, H., Wakefield, M., Barry, C. L., & Niederdeppe, J. (2017). Competing with big business: A randomised experiment testing the effects of messages to promote alcohol and sugary drink control policy. BMC Public Health, 17, 945. doi: 10.1186/s12889-017-4972-6
  • Zhou, S., & Niederdeppe, J. (2017). The promises and pitfalls of personalization in narratives to promote social change. Communication Monographs, 84(3), 319-342.
  • Robbins, R., & Niederdeppe, J. (2017). How online peer-to-peer conversation shapes the effects of a message about healthy sleep. Prevention Science, 18(2), 141-151.
  • McGinty, E. E., Niederdeppe, J., Heley, K., & Barry, C. L. (2017). Public perceptions of arguments supporting and opposing recreational marijuana legalization. Preventive Medicine, 99, 80-86.
  • Holl, K., Schuldt, J. P., & Niederdeppe, J. (2018). Does question wording predict support for the Affordable Care Act? An analysis of polls during the implementation period, 2010-2016. Health Communication, 33(7), 816-823.
  • Lee, J. G., Landrine, H., Martin, R. J., Matthews, D. D., Averett, P. E., & Niederdeppe, J. (2017). Reasons for caution when emphasizing health disparities for sexual and gender minority adults in public health campaigns. American Journal of Public Health, 107(8), 1223-1224.
  • Gollust, S. E., Barry, C. L., & Niederdeppe, J. (2017). Partisan responses to public health messages: Motivated reasoning and soda taxes. Journal of Health Politics, Policy, & Law, 42(6), 1005-1037.
  • Karaca-Mandic, P., Wilcock, A., Baum, L., Barry, C. L., Fowler, E. F., Niederdeppe, J., & Gollust, S. E. (2017). The volume of TV commercials during ACA’s first enrollment period was associated with increased insurance coverage. Health Affairs, 36(4), 747-754.
  • Gollust, S. E., Baum, L. M., Niederdeppe, J., Barry, C. L., & Fowler, E. F. (2017). Local television news coverage of the Affordable Care Act: Emphasizing politics over consumer information. American Journal of Public Health, 107(5), 687-693.
  • Gollust, S. E., Qin, X., Baum, L., Barry, C. L., Niederdeppe, J., Fowler, E. F., & Karaca-Mandic, P. (2017). Search and you shall find: Geographic characteristics associated with google searches during the Affordable Care Act’s first enrollment period. Medical Care Research and Review, 74(6), 723-735.
  • Fowler, E. F., Baum, L., Niederdeppe, J., Barry, C. L., & Gollust, S. E. (2017). Media messages and perceptions of the Affordable Care Act during the early phase of implementation. Journal of Health Politics, Policy, & Law, 42(1), 167-195.
  • Lauber, T. B., Connelly, N. A., Niederdeppe, J., & Knuth, B. A. (2017). Urban anglers in the great lakes region: Fish consumption patterns, influences, and responses to advisory messages. Science of the Total Environment, 590-591, 495-501.
  • Lauber, T. B., Connelly, N. A., Niederdeppe, J., & Knuth, B. A. (2017). Urban anglers’ adherence to fish consumption advisories in the Great Lakes region. Journal of Great Lakes Research, 43, 180-186.
  • Connelly, N. A., Lauber, T. B., Niederdeppe, J., & Knuth, B. A. (2017). Are women anglers of childbearing age in the Great Lakes region following fish consumption advice? Journal of Great Lakes Research, 43, 187-191.


  • Niederdeppe, J., Roh, S., & Dreisbach, C. (2016). How narrative focus and a statistical map interact to shape health policy support among state legislators. Health Communication, 31(2), 242-255.
  • Niederdeppe, J., Byrne, S., Avery, R. J., & Siam, T. (2016). Variation in state use of anti-tobacco message themes predicts youth smoking prevalence in the United States, 1999-2005. Tobacco Control, 25(1), 101-107.
  • Niederdeppe, J. (2016). Meeting the challenges of measuring communication exposure in the digital age. Communication Methods & Measures, 10(2-3), 170-172.
  • Roh, S., & Niederdeppe, J. (2016). The word outside and the pictures in our heads: Contingent effects of implicit frames by political ideology. Health Communication, 31(9), 1063-1071.
  • Kim, H. K., & Niederdeppe, J. (2016). Effects of self-affirmation, narratives, and informational messages in reducing unrealistic optimism about alcohol-related problems among college students. Human Communication Research, 42(2), 246-268.
  • Matthes, J., Niederdeppe, J., & Shen, F. (2016). Reflections on the need for a journal devoted to communication research methodologies: 10 years later. Communication Methods & Measures, 10(1), 1-3. (not peer-reviewed)
  • Connelly, N. A., Lauber, B., Niederdeppe, J., & Knuth, B. A. (2016). Fish consumption among women anglers of childbearing age in the Great Lakes region. Environmental Research, 150, 213-218.
  • Sanders-Jackson, A. N., Bigman, C., Tan, A. S. L., Mello, S., & Niederdeppe, J. (2016). To regulate or not to regulate? Public views on electronic cigarette regulations and beliefs about the reasons for and against regulation. PLoS One, 11(8): e0161124. doi: 10.1371/journal.pone.0161124.
  • McGinty, E. E., Kennedy-Hendricks, A., Baller, J., Niederdeppe, J., Gollust, S., & Barry, C. L. (2016). Criminal activity or treatable health condition? News media framing of opioid analgesic abuse in the United States, 1998-2012. Psychiatric Services, 67(4), 405-411.
  • Barry, C. L., Hendricks, A. K., Gollust, S. E., Niederdeppe, J., Bachhuber, M. A., Webster, D., & McGinty, E. B. (2016). Understanding Americans’ views on opioid pain reliever abuse.  Addiction, 111(1), 85-93.
  • Kennedy-Hendricks, A., Busch, S. H., McGinty, E. E., Bachhuber, M. A., Niederdeppe, J., Gollust. S. E., Webster, D. W., Fiellin, D. A., & Barry, C. L. (2016). Primary care physicians’ perspectives on the prescription opioid epidemic. Drug and Alcohol Dependence, 165, 61-70.


  • Niederdeppe, J., Heley, K., & Barry, C. L. (2015). Inoculation and narrative strategies in competitive framing of three health policy issues. Journal of Communication, 65(5), 838-862.
  • Niederdeppe, J., Roh, S., & Shapiro, M.A. (2015). Acknowledging individual responsibility while emphasizing social determinants in narratives to promote obesity-reducing public policy: A randomized experiment. PLoS ONE, 10(2): e0117565. doi: 10.1371/journal.pone.0117565.
  • Niederdeppe, J., Connelly, N. A., Lauber, T. B., & Knuth, B. A. (2015). Using theory to identify beliefs associated with intentions to follow fish consumption advisories among anglers in the Great Lakes region. Risk Analysis, 35(11), 1996-2008.
  • Robbins, R., & Niederdeppe, J. (2015). Using the integrative model of behavior prediction to identify promising message strategies to promote healthy sleep behavior among college students. Health Communication, 30(1), 26-38.
  • Kruger, C., Niederdeppe, J., Byrne, S., & Avery, R. (2015). Effects of exposure to direct-to-consumer television advertising for statin drugs on food and exercise guilt. Patient Education and Counseling, 98, 1150-1155
  • Kim, H. K., Niederdeppe, J., Guillory, J., Graham, M., Olson, C., & Gay, G. K. (2015). Determinants of pregnant women’s online self-regulatory activities for appropriate gestational weight gain. Health Communication, 30(9), 922-932.
  • Kim, H. K., Niederdeppe, J., Graham, M., Olson, C., & Gay, G. (2015). Effects of online self-regulation activities on physical activity among pregnant and early postpartum women. Journal of Health Communication, 20(10), 1115-1124.
  • Kim, H. K., Kim, S., & Niederdeppe, J. (2015). Scientific uncertainty as a moderator of the relationship between descriptive norm and intentions to engage in cancer risk-reducing behaviors. Journal of Health Communication, 20(4), 387-395.
  • Wolfson, J., Gollust, S. E., Niederdeppe, J., & Barry, C. L. (2015). The role of parents in public views on how to address childhood obesity in the United States. Milbank Quarterly, 93(1), 73-111.
  • Byrne, S., Katz, S., Mathios, A., & Niederdeppe, J. (2015). Do the ends justify the means? A test of alternatives to the FDA proposed cigarette warning labels. Health Communication, 30(7), 680-693.
  • Bachhuber, M. A., McGinty, E. B., Hendricks, A. K., Niederdeppe, J., & Barry, C. L. (2015). Messaging to improve public support for naloxone distribution policies in the United States: Results from a randomized survey experiment. PLoS ONE, 10(7): e0130050. doi: 10.1371/journal.pone.0130050.


  • Niederdeppe, J., Gollust, S., & Barry, C. L. (2014). Inoculation in competitive framing: Examining message effects on policy preferences. Public Opinion Quarterly, 78(3), 634-655.
  • Niederdeppe, J. (2014). Conceptual, empirical, and practical issues in developing valid measures of media campaign exposure. Communication Methods and Measures, 8(2), 138-161.
  • Niederdeppe, J., Shapiro, M., Kim, H. K., Bartolo, D., & Porticella, N. (2014). Narrative persuasion, causality, complex integration, and support for social policy. Health Communication, 29(5), 431-444.
  • Niederdeppe, J., Lee, T., Kim, H.K., Robbins, R., Kirshenblat, D., Standridge, K., Kresovich, A., Jensen, J., & Fowler, E. F. (2014). Content and effects of news stories about uncertain cancer causes and preventive behaviors. Health Communication, 29(4), 332-346.
  • Jou, J., Niederdeppe, J., Barry, C., & Gollust, S. (2014). Strategic messaging for sugar-sweetened beverage taxation: Lessons from recent political campaigns. American Journal of Public Health, 104(5), 847-853.
  • Gollust, S. E., Niederdeppe, J., & Barry, C. L. (2014). Americans’ opinions about policies to reduce children’s consumption of sugar-sweetened beverages. Preventive Medicine, 63, 52-57.
  • Kim, S. J. & Niederdeppe, J. (2014). Emotional expressions in antismoking television advertisements: Consequences of anger and sadness framing on pathways to persuasion. Journal of Health Communication, 19(6), 692-709.
  • Guillory, J., Niederdeppe, J., Kim, H. K., Pollock, J. P., Graham, M., Olson, C., & Gay, G. K. (2014). Does social support predict pregnant mothers’ information seeking behaviors on an educational website? Maternal and Child Health Journal, 18, 2218-2225. 
  • Gollust, S. E., Barry, C. L., Niederdeppe, J., Baum, L., & Fowler, E. F. (2014). First impressions: Geographic variation in media messages during the first phase of ACA implementation. Journal of Health Politics, Policy and Law, 39(6),1253-1262. (not peer-reviewed).
  • Lee, T. K., Shapiro, M., & Niederdeppe, J. (2014). Deeper processing is associated with support for policies to reduce obesity. Health Communication, 29(8), 791-801.
  • Lauber, B., Connelly, N. A., Niederdeppe, J., & Knuth, B. A. (2014). Collaborative management and public trust responsibilities: A help or a hindrance? Human Dimensions of Wildlife, 19(5),458-468.
  • Connelly, N. A., Lauber, T. B., Niederdeppe, J., & Knuth, B. A. (2014). How can more women of childbearing age be encouraged to follow fish consumption recommendations? Environmental Research, 135, 88–94.
  • Graham, M. L., Uesgui, K. H., Niederdeppe, J., Gay, G. K., & Olson, C. M. (2014). The theory, development, and implementation of an e-intervention to prevent excessive gestational weight gain: e-moms Roc. Telemedicine and e-Health, 20(12), 1135-1142.
  • Barry, C., Gollust, S., McGinty, E., & Niederdeppe, J. (2014). Effects of messages from a media campaign to increase public awareness of childhood obesity. Obesity, 22, 466-473.
  • Jensen, J.D., Carcioppolo, N., King, A.J., Scherr, C.L., Jones, C.L., & Niederdeppe, J. (2014). The cancer information overload (CIO) scale: Establishing predictive and discriminant validity. Patient Education and Counseling, 94, 90-96.





  • Niederdeppe, J., Fowler, E.F., Goldstein, K, & Pribble, J. (2010). Does local television news coverage cultivate fatalistic beliefs about cancer prevention? Journal of Communication, 60(2), 230-253.
  • Nguyen, G. T., Shungu, N. P., Niederdeppe, J., Barg, F. K., Holmes, J. H., Armstrong, K., & Hornik, R. C. (2010). Cancer-related information seeking and scanning behavior of Vietnamese immigrants. Journal of Health Communication, 15(7), 754-768.
  • Keller, P. A., Feltracco, A., Bailey, L. A., Zhanhai, L., Niederdeppe, J., Baker, T. B., & Fiore, M. C. (2010). Changes in tobacco quitlines in the United States from 2005 to 2006. Preventing Chronic Disease, 7(2).
  • Kelly, B. J., Hornik, R., Romantan, A., Schwartz, J. S., Armstrong, K., DeMichele, A., Fishbein, M., Gray, S., Hull, S., Kim, A., Nagler, R., Niederdeppe, J., Ramirez, S., Smith-McLallen, A., & Wong, N. (2010). Cancer information scanning and seeking in the general population. Journal of Health Communication, 15(7), 734-753.



  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Media strategies to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now? Social Science and Medicine, 67, 1343-1355.
  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Critical steps in building the evidence base regarding media campaign effects on disadvantaged populations: A response to Fagan. Social Science and Medicine, 67, 1359-1360.
  • Niederdeppe, J., Bu, L., Borah, P., Kindig, D., & Robert, S. (2008). Message design strategies to raise public awareness of social determinants of health and population health disparities. The Milbank Quarterly, 86, 481-513.
  • Niederdeppe, J. (2008). Beyond knowledge gaps: Examining socioeconomic differences in response to cancer news. Human Communication Research, 34, 423-447.
  • Niederdeppe, J., Fiore, M. C., Baker, T., & Smith, S. S. (2008). Smoking cessation media campaigns and their effectiveness among socioeconomically advantaged and disadvantaged populations. American Journal of Public Health, 98, 916-924.
  • Niederdeppe, J., Frosch, D. L., & Hornik, R. (2008). Cancer news coverage and information seeking. Journal of Health Communication, 13, 181-199.
  • Niederdeppe, J., Farrelly, M.C., Hersey, J.C., & Davis, K.C. (2008). Consequences of dramatic reductions in state tobacco control funds: Florida, 1998-2000. Tobacco Control, 17, 205-210.
  • Piper, M.E., Bolt, D.M., Kim, S., Japuntich, S., Smith, S.S., Niederdeppe, J., Cannon, D., & Baker, T.B. (2008). Refining the tobacco dependence phenotype using the Wisconsin Inventory of Smoking Dependence Motives (WISDM). Journal of Abnormal Psychology, 117, 747-761.


  • Niederdeppe, J., Hornik, R., Kelly, B., Frosch, D., Romantan, A., Stevens, R., Barg, F., Weiner, J., & Schwarz, S. (2007). Examining the dimensions of cancer-related information seeking and scanning behavior. Health Communication, 22, 153-167.
  • Niederdeppe, J., Davis, K. C., Farrelly, M.C, & Yarsevich, J. (2007). Stylistic features, need for sensation, and confirmed recall of national smoking prevention advertisements. Journal of Communication, 57, 272-292.
  • Niederdeppe, J., Farrelly, M.C., Wenter, D., Thomas, K., & Weitzencamp, D. (2007). Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research, 34, 382-405.
  • Niederdeppe, J., & Gurmankin Levy, A. G. (2007). Fatalistic beliefs about cancer prevention and three prevention behaviors. Cancer Epidemiology, Biomarkers, and Prevention, 16, 998-1003.
  • Niederdeppe, J., Farrelly, M. C., & Wenter, D. (2007). Media advocacy, tobacco control policy change, and teen smoking in Florida. Tobacco Control, 16, 47-52.
  • Thrasher, J.F., Niederdeppe, J., Farrelly, M.C., & Jackson, C. (2006). Using anti-tobacco industry messages to prevent smoking among high-risk adolescents. Health Education and Behavior, 21, 325-337.
  • Niederdeppe, J.  (2005). Assessing the validity of confirmed ad recall measures for public health communication campaign evaluations. Journal of Health Communication, 10, 635-650.
  • Niederdeppe, J.  (2005). Syntactic indeterminacy, message sensation value-enhancing features, and message processing in the context of tobacco countermarketing advertisements. Communication Monographs, 72, 324-344.
  • Niederdeppe, J., Hersey, J.C., Farrelly, M.C., Haviland, M.L., & Healton, C.G. (2005). Comparing adolescent reactions to national tobacco countermarketing advertisements using Web TV. Social Marketing Quarterly, 5, 3-18.
  • Hersey, J.C., Niederdeppe, J., Ng, S.W., Mowery, P., Farrelly, M.C., & Messeri, P. (2005). How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking. Tobacco Control, 14, 377-383.
  • Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Holden, D., & Haviland, M.L. (2005). The theory of the truth: How counter-industry media campaigns affect smoking behavior among teens. Health Psychology, 24, 22-31.
  • Niederdeppe, J., Farrelly, M.C., & Haviland, M.L. (2004).  Confirming “truth”: More evidence of a successful tobacco countermarketing campaign in Florida. American Journal of Public Health, 94, 255-257.
  • Thrasher, J.F., Niederdeppe, J., Farrelly, M.C., Davis, K.C., Ribisl, K.M., & Haviland, M.L. (2004). The impact of anti-tobacco industry prevention messages in tobacco producing regions: Evidence from the US truth campaign. Tobacco Control, 13, 283-288.
  • Evans, W.D., Price, S., Blahut, S., Hersey, J.C., Niederdeppe, J, & Ray, S. (2004). Social imagery, tobacco independence and the truth campaign. Journal of Health Communication, 9, 425-441.
  • Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Holden, D., Farrelly, M.C., & Haviland, M.L. (2003). The effects of state counter-industry media campaigns on beliefs, attitudes, and smoking status among teens and young adults. Preventive Medicine, 37, 544-552.
  • Farrelly, M.C., Niederdeppe, J., & Yarsevich, J. (2003). Youth tobacco prevention mass media campaigns: Past, present and future. Tobacco Control, 12(Suppl. 1), i35-i47.