Jeff Niederdeppe is an Associate Professor in the Department of Communication at Cornell University. His research examines the mechanisms and effects of mass media campaigns, strategic health messages, and news coverage in shaping health behavior, health disparities, and social policy. He has published over 100 peer-reviewed articles in communication, public health, health policy, and medicine journals, and his work has been funded in recent years by the National Institutes of Health, National Science Foundation, Department of Agriculture, Environmental Protection Agency, Robert Wood Johnson Foundation, and Town Creek Foundation. He received the Early Career Award in 2016 from the Public Health Education and Health Promotion Section of the American Public Health Association and the Lewis Donohew Outstanding Scholar in Health Communication Award in 2014 from the Kentucky Conference on Health Communication. He is an Associate Editor of Communication Methods and Measures and serves on the editorial boards for eight other journals.
To determine effective tobacco warning labels, five Cornell faculty members will receive a five-year, $3 million federal grant to examine how anti-smoking messages can affect youth, and low-income and low-education groups. Read more